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Alternate care is a broad term that includes all treatment facilities outside of the hospital, including physician offices, surgery centers, outpatient care centers, and even home care. As such, the market has increased niche potential for smaller companies without the broad product portfolio necessary to penetrate the hospital markets. Additionally, a broader set of distributors to alternate care settings facilitates competition among a larger pool of manufacturers.
The alternate care market is primarily concentrated on treating the low-acuity patients that are spilling over from hospitals. As chronic disease management based from the home continues to grow, the alternate care market is becoming an integral component of providing healthcare between the home and hospital. As this market grows, it also draws more competition from all sizes of competitors due to the opportunity for niche market penetration. The requirements for patient monitoring devices in physician offices, dental office, ambulatory surgical centers, and others are very differentiated and unique from each other. With a limited market size for each subdivision of the alternate care market, many manufacturers do not focus on providing differentiated products to each group. This generates a niche market opportunity for all sizes of companies.
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